The University of Sialkot's Vice Chancellor, Prof. (Meritorious) Dr. Muhammad Khaleeq Ur Rahman, proudly represented USKT at the prestigious Rectors' Conference 2024, organized by the Association of Private Sector Universities of Pakistan (APSUP) and co-hosted by Superior University and Preston University. The event focused on the theme ‘Character Mastery: The Key to Achieving and Sustaining Success.’ Day 1 began with a warm welcome by APSUP Chairman, Prof. Dr. Chaudhry Abdul Rehman. Renowned dignitaries, including Prof. Dr. Mukhtar Ahmed (Chairman HEC), Mr. Muhammad Baligh-ur-Rehman (Former Governor of Punjab), and Prof. Dr. Muhammad Iqbal Choudhary (Coordinator General COMSTECH), delivered speeches, emphasizing the importance of character building in education and leadership. The worthy vice chancellor of USKT, actively participated in discussions, highlighting his university’s commitment to fostering leadership and character development in higher education. The event also featured the oath-taking ceremony of the APSUP South Punjab Chapter, the distribution of souvenirs and a networking dinner, offering a platform for collaboration and innovation in education.