Department of Media and Communication Studies is one of the primary department in the faculty of Humanities and Social Sciences offers its services for various degree program in Media and Communication. The curriculum for the degree program is designed to prepare manpower needed for the communication and mass media development of the country. BS degree program is offered to broaden the spectrum of Media and communication in the region of Sialkot. The Department has state-of-the-art laboratory that is fully equipped with all required and latest equipment to support the offered program. The research programs of the department are based on recent developments at the frontiers of knowledge.
Vision
Department of Media and Communication Studies is committed to creating an
intellectual environment for the students who are keen to work and serve as media
professionals. By adopting a culture of creativity and innovation; Department aims
for an academic structure that exhibits excellence in research and education.
Mission
To serve the graduate students of the university by providing high-quality education
with a strong foundation in the field of media. Preparing students for leadership
positions and successful careers in media, advertising industry, academia, and
government. To build concrete concepts and professional skills regarding media and
mass communication through high-class teaching, by working in radio and TV
studios, and through small-scale research work, to help students become
professionals, and work effectively in the growing field of media and mass
communication.